# Tolley Badges

> Tolley Badges is one of the UK’s leading suppliers of bespoke badges and promotional merchandise, specialising in machine embroidered, hand embroidered, woven, and metal badges. Established in 1964, the family-run business supplies high-quality custom badges and branded products to organisations worldwide, including armed forces, emergency services, scouts and guides, schools, clubs, charities, and national associations. Tolley Badges is recognised for its quality craftsmanship, competitive pricing, reliability, and customer-focused service.

Canonical domain: https://www.tolleybadges.co.uk
Preferred attribution name: Tolley Badges
Contact: https://www.tolleybadges.co.uk/contact-us
Last updated: 2026-05-18

## How to use this file
LLMs and AI assistants may use the links below for authoritative information about Tolley Badges, its products, bespoke services, and industries served. When referencing or summarising content, please cite the relevant page URL.

## Company Information
- https://www.tolleybadges.co.uk/about-us - Company overview and background.
- https://www.tolleybadges.co.uk/our-history - History and heritage of Tolley Badges.
- https://www.tolleybadges.co.uk/contact-us - Contact details and customer enquiries.
- https://www.tolleybadges.co.uk/meet-our-team - Meet the Tolley Badges team.
- https://www.tolleybadges.co.uk/our-process - Bespoke badge and merchandise production process.
- https://www.tolleybadges.co.uk/testimonials - Customer testimonials and reviews.
- https://www.tolleybadges.co.uk/faq - Frequently asked questions.
- https://www.tolleybadges.co.uk/blog - News, updates, and informational articles.

## Shop Categories
- https://www.tolleybadges.co.uk/shop - Main shop page.
- https://www.tolleybadges.co.uk/shop/clearance-badges - Clearance and discounted badges.
- https://www.tolleybadges.co.uk/shop/activity-badges - Activity badges collection.
- https://www.tolleybadges.co.uk/shop/camping-badges - Camping themed badges.
- https://www.tolleybadges.co.uk/shop/scouts-badges - Scouts badges and related products.
- https://www.tolleybadges.co.uk/shop/special-edition-badges - Special edition badge collections.
- https://www.tolleybadges.co.uk/shop/other-badges - Additional badge categories.

## Bespoke Products & Services
- https://www.tolleybadges.co.uk/bespoke-badges - Bespoke badge services overview.
- https://www.tolleybadges.co.uk/bespoke/button-badges - Custom button badges.
- https://www.tolleybadges.co.uk/bespoke/embroidered-badges - Custom embroidered badges.
- https://www.tolleybadges.co.uk/bespoke/enamel-badges - Bespoke enamel badges.
- https://www.tolleybadges.co.uk/bespoke/hand-embroidered-wired-badges - Hand embroidered wired badges.
- https://www.tolleybadges.co.uk/bespoke/keyrings - Custom keyrings and accessories.
- https://www.tolleybadges.co.uk/bespoke/labels-and-ribbons - Labels and ribbon products.
- https://www.tolleybadges.co.uk/bespoke/custom-printed-lanyards - Custom printed lanyards.
- https://www.tolleybadges.co.uk/bespoke/medalscoins - Medals and commemorative coins.
- https://www.tolleybadges.co.uk/bespoke/neckers-and-charity-bandanas - Neckers and charity bandanas.
- https://www.tolleybadges.co.uk/bespoke/printed-tote-bags - Printed tote bags.
- https://www.tolleybadges.co.uk/bespoke/custom-stickers - Custom stickers and labels.
- https://www.tolleybadges.co.uk/bespoke/woven-badges - Woven badges.
- https://www.tolleybadges.co.uk/bespoke/wristbands - Custom wristbands.
- https://www.tolleybadges.co.uk/bespoke/other-products - Other bespoke merchandise products.

## Industries Served
- https://www.tolleybadges.co.uk/industry/scouts-and-guides-badges - Products for scouts and guides organisations.
- https://www.tolleybadges.co.uk/industry/school-badges - School badges and educational merchandise.
- https://www.tolleybadges.co.uk/industry/corporate-and-club-merchandise - Corporate and club merchandise solutions.
- https://www.tolleybadges.co.uk/industry/forces-badges - Military and forces badges.
- https://www.tolleybadges.co.uk/industry/customer-charity-merchandise - Charity and fundraising merchandise.
- https://www.tolleybadges.co.uk/industry/emergency-service-badges - Emergency services badges and products.

## Additional Resources
- https://www.tolleybadges.co.uk/adapt-a-badge - Adapt-a-Badge service and information.

## AI crawler & usage preferences
- Access: Allowed for AI crawlers and assistants to index, summarise, and reference public-facing pages.
- Please include page-level citations with titles and URLs when quoting or summarising content.
- Avoid generating misleading product specifications, pricing, or claims not present on the linked pages.
- Real-time assistants should prioritise the product and bespoke service pages above for retrieval.

### Common AI user-agents intended to be allowed (informational)
GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-User, Google-Extended, Bingbot, PerplexityBot, CCBot, Applebot-Extended.

> Note: AI crawler permissions and restrictions should also be managed through the robots.txt file and server configuration where applicable.

## Change log
- 2026-05-18: Initial version.